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V-Mart Retail Ltd. has built its strong business model in the untapped markets with a focus to meet rural India’s fashion aspiration and the tag-line, ‘value-fashion at affordable price’ is crafting a solid business moat.
Capitalising on the shift from unorganised apparel retailing, V-Mart has consciously targeted tier-I, II, III cities locating approximately 78% of its stores using cluster-based strategy in high gross domestic product growth states (Uttar Pradesh/Bihar).
Notably, these cities also offered lower operational costs, and higher store throughput resulted in healthy revenue/Ebitda/profit after tax compound annual growth rate of 19%/26%/12% over FY14-20 period.
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