We interacted with the management of Varun Beverages Ltd. Post-acquisition of South and West regions from Pepsico during May 2019, the company is looking forward to grow by winning market share from competition by improving product availability.

Competitive advantages like; backward-integration and faster decision making due to consolidated operations (versus fragmented operations for Coca Cola; approximately 50% owned by Hindustan Coca Cola while rest 50% being operated by 13 plus players) is likely to help Varun Beverages gain market share and improve operating profit margins going forward.



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