If lenders and traders can come up with a formula for how their work translates into greenhouse gas emissions, then it seems reasonable to suggest that advertisers, consultancies, law firms, and the rest give it a try. At least that’s what Jamie Henn, director of the nonprofit Fossil Free Media, has in mind. His Clean Creatives campaign aims to push PR and advertising firms’ work with polluting companies into the sunlight. These firms present “as if they’re changing when they really aren’t,” he said, “and that’s more insidious than climate denial.”

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