Mackenzi Farquer, owner of Lockwood, a small chain of boutiques in New York City, is experiencing the boom first hand. She said there was a “block-long line” outside her Astoria, Queens, location on Christmas Eve when she arrived at work at 10 a.m. The day before was the busiest her store has been since the pandemic began, and she’s had to turn away shoppers at closing time.

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